What Type of Coach Are You? (And How Knowing This Can Help You Build a More Profitable Business)

What Type of Coach Are You?

(And How Knowing This Can Help You Build a More Profitable Business)

When you first started your coaching business, chances are you focused on serving your clients the best you could. You might have even thought, ‘I’ll figure out the business side later!’

Fast forward five years, and while you’ve built a solid foundation, you’re re probably asking yourself, How can I take this to the next level?

Here’s s the secret: It starts with understanding the type of coach you are.

Why? Because your coaching style and strengths directly shape your business model, your marketing strategy, and how you attract the right clients.

So, let’s break it down.

The 4 Main Types of Coaches

Most coaches fall into one (or a combination) of these categories. Recognizing where you fit will help you focus your energy and align your business with your unique skills.

1. The Transformational Coach

Transformational coaches focus on helping clients achieve personal breakthroughs. Whether you’re guiding them to overcome limiting beliefs, heal from past traumas, or step into their confidence, your work changes lives on a deep level.

Your Strengths:

Deep empathy and connection with clients.

Helping people uncover and overcome hidden barriers.

Opportunities to Grow Your Business:

Offer high-ticket one-on-one packages, as your work often requires personalized attention.

Develop group programs that guide clients through a proven transformation process.

Share client success stories (with permission!) to show the emotional and tangible results of your coaching.

2. The Strategist Coach

You’re all about results. Your clients come to you because they need a clear roadmap and actionable steps to achieve their goals. From business plans to financial strategies, you thrive on creating structure and systems.

Your Strengths:

Clear frameworks and processes.

Delivering measurable outcomes for clients.

Opportunities to Grow Your Business:

Create a signature program that packages your methodology.

Use case studies and testimonials to highlight the success metrics you’ve helped clients achieve.

Scale your impact through workshops or online courses focused on your niche expertise.

3. The Accountability Coach

Your superpower lies in keeping your clients consistent and motivated. They turn to you because they know they’ll follow through when they’re working with you. You are part cheerleader, part tough love, exactly what they need to stay on track.

Your Strengths:

Strong relationships built on trust and accountability.

Helping clients take action even when they don't feel like it.

Opportunities to Grow Your Business:

Build a subscription-based membership where clients can access regular check-ins and support.

Partner with other types of coaches to complement their services.

Position yourself as the go-to coach for people who struggle with follow-through.

4. The Subject-Matter Expert Coach

You’ve spent years mastering your craft, and your clients look to you because of your deep expertise.

Whether you’re a health coach with a background in nutrition or a business coach with corporate experience, your knowledge is your biggest asset.

Your Strengths:

In-depth understanding of your niche.

Credibility and authority in your field.

Opportunities to Grow Your Business:

Publish a book or create a signature keynote talk to establish yourself as an industry leader.

Collaborate with other experts to expand your reach.

Build a premium offer for clients who want access to your exclusive expertise.

Why This Matters for Your Business

Understanding what type of coach you are isn’t just about personal insight it is about building a business that works for you.

For example, if you’re a transformational coach, you might not thrive in a business model that relies on high-volume, low-touch courses. Similarly, if you’re a strategist coach, you’ll want to lean into marketing strategies that showcase your results-driven approach.

When your business aligns with your strengths, your clients feel it and so does your bottom line.

Next Steps: Build a Business That Reflects You

Now that you have identified your coaching type, ask yourself:

Is my current business model aligned with my strengths?

Am I attracting the right clients for my coaching style?

What small shifts could I make to better leverage my unique skills?

If you’re ready to refine your business and create more profit and impact, take the time to focus on alignment. You’ve built a strong foundation over the last five years, now it’s time to level up.

Need help mapping out your next move? Let’s chat.

I specialize in helping coaches like you create businesses that feel authentic and are hugely successful.

You’ve got this!